Interest in "social" entrepreneurship has been soaring. The number of conferences and business plan competitions on social e-ship are growing rapidly, the number of courses offered on university campuses is expanding, and social e-ship is getting a lot of press. For example, the
Skoll World Forum on social entrepreneurship ran out of spots after admitting 750 people several months in advance of the upcoming meeting in Oxford, England; Bill Gates gave a talk at the World Economic Forum in Davos on
creative capitalism that was reported widely around the world; and companies such as
B Corporation are sprouting up that encourage companies to bake a social mission right into their by-laws.
So, what differentiates a social entrepreneur from a plain old vanilla entrepreneur? I must stay that it isn't clear to me.... To loosely quote Carl Schramm, president of the
Kauffman Foundation, when he spoke at Stanford last year, "all entrepreneurship is 'social' because at a minimum it generates jobs and stimulates the economy." Given that as a baseline, companies can be socially responsible in an endless number of ways. If a company has family friendly policies, it is socially responsible. If a company recycles used materials and installs solar panels on the roof, it is socially responsible. If a company makes medical products that save lives, it socially responsible. If a company makes energy efficient cars, it is socially responsible. A company certainly does not have to be a not-for-profit to be socially responsible.
I would argue that people use the word "social" entrepreneurship because they don't always know what entrepreneurship is... The way we teach it, entrepreneurship is about identifying problems and solving them by leveraging scarce resources. It means creating value, where value can be measured in a wide range of ways. It is extremely limiting is you define value only as making lots of money.
For many years, I have been an advisor to a large student group at Stanford, called
BASES, that runs the campus-wide business plan competition. Several years ago they started a parallel competition for "social" business plans. The number of submissions were small and the prizes were much smaller than for the traditional business plan competition. Over the past few years, the number of submissions for the Social E-Challenge has grown until now there are as many submissions as the E-Challenge. There has always been healthy debate about whether a plan can be entered in both competitions at the same time.... My fantasy is that some day the winner of the Social E-Challenge will also be the winner of the E-Challenge. It will demonstrate that a company that is attractive using traditional metrics can also have a powerful social agenda.
This is one of the most popular video clips on the STVP Educators Corner featuring Guy Kawaski. In this clip he talks the importance of having the goal of making meaning for your company as opposed to making money. He argues that if you make meaning, you are more likely to make money; but if your major goal is to make money, then you are unlikely to make either.